MOLLY MAID LAUNCHES NEW MOBILE WEBSITE
MOLLY MAID, in line with its ongoing commitment and investment to website enhancements, has launched a new Mobile website, specifically designed for the smartphone and the convenience of the customer on the move. As the UK’s leading professional domestic cleaning company, MOLLY MAID is continually developing new initiatives to raise awareness of the brand and make it easier for its customers to get in touch.
Recent research has shown that consumer behaviour with regard to Mobile phone internet usage continues to accelerate and currently stands at 17.6million versus 8.5million in 2009. Given this tremendous growth in more and more people using their smartphones when on the move to organise their lives, MOLLY MAID recognised the need to offer busy potential customers a faster and more convenient way to get in touch to have their house cleaned.
Since its launch at the end of 2011, Franchise Owners within the MOLLY MAID network have already seen an uplift in customer enquiries, with the website also linking to a 24/7 live response to help customers at any time of the day.
Pam Bader OBE, CEO of MOLLY MAID UK, explained: “Our key business focus is to work with our Franchise Owners to grow and improve each business. Whilst we are now a very well established brand, it is still crucial for us to keep abreast of new and innovative ways in reaching new customers. At MOLLY MAID we feel it is so important to continually exploit new technology to challenge and review our proven systems for the future success of our brand.”
Notes to Editors
Research taken from www.newmediatrendwatch.com
MOLLY MAID is one of the world’s largest professional domestic cleaning services, carrying out 1.8 million home cleans every year worldwide. Initially founded in Canada in 1979, MOLLY MAID currently trades in Canada, USA, Japan, Portugal and the UK.
MOLLY MAID offers a guaranteed, flexible and affordable domestic cleaning service. Staff are fully insured, work in teams of two and arrive in MOLLY MAID branded cars, bringing with them all the necessary cleaning equipment and supplies.
MOLLY MAID came to the UK in 1984 and has grown from a standing start to 70 Franchise Owners nationwide. With a current annual turnover of over £15.3 million, which represents a 3% increase from 2009, the demand for the service that is regarded as an affordable necessity is set to expand throughout 2012.