Molly Maid’s bold moves boost franchisee profits and business value
When you’ve been in business for more than four decades, it’s easy to sit back and coast. But not Molly Maid. The company isn’t just celebrating 41 years of success—it’s redefining what it means to be the leading brand in the home cleaning industry. At the heart of that success? Relentless innovation that puts Franchisees first.
Whether it’s developing new revenue streams or adapting to economic challenges, Molly Maid continues to set the standard in franchising by finding fresh ways to increase profits, add value, and build more resilient, future-ready businesses for its Franchisees. Two recent innovations highlight exactly how Molly Maid keeps pushing the envelope—and why it remains the industry’s top choice.
Turning clean into green: Branded eco-friendly products
Molly Maid’s first game-changing move? Launching its own line of eco-friendly cleaning products through the new online store, mollymaidshop.com. It’s a bold step that taps directly into the power of the brand’s trusted name. Think about it: customers already associate Molly Maid with clean homes and professional service—why not extend that trust to products they can buy and use themselves?
But this isn’t just about brand expansion. It’s a smart new way for Franchisees to generate additional revenue. Through an innovative profit-sharing model, every product sold means more money in the pockets of local Franchisees. According to Aaron Watson, Director of Franchise Development, this strategy is expected to significantly reduce operating costs for Franchisees. “Eventually, profits from product sales will allow Franchisees to almost completely eliminate the cost of cleaning supplies,” he explains. “That could boost overall profits by nearly 10%.”
And the benefits don’t stop there. Molly Maid’s savvy social media strategy is helping amplify the new product line’s impact. With over 44,000 TikTok views and more than 9,000 new visits to the website, the brand is reaching a younger, broader audience—many of whom are discovering Molly Maid for the first time.
“It’s about creating new touchpoints with customers,” says Watson. “We’re not just staying relevant—we’re expanding into new markets and giving our Franchisees more ways to grow.”
Navigating change with smart system tweaks
The second big innovation? A clever adjustment to the core business system that’s already delivering major results.
When the UK government introduced new employer National Insurance charges, many businesses were left scrambling. But Molly Maid turned it into an opportunity. By making thoughtful adjustments to how cleaning teams are paid, the company not only covered the increased costs—but actually increased Franchisee profits by more than 13%.
Here’s how it worked: cleaning staff at Molly Maid are paid a percentage of the customer’s cleaning fee, rather than an hourly wage. When customer pricing was adjusted to account for the NI change, Molly Maid also restructured team pay rates—ensuring team members still saw a slight increase in take-home pay, while Franchisees enjoyed a bump in profitability.
“It was a win-win,” Watson says. “Our Franchisees saw real financial benefit, and our staff felt appreciated. That’s the kind of creative thinking that sets us apart.”
Franchisees across the network have praised the move. Many called it a lifeline during a time of economic uncertainty, while others said they couldn’t have pulled it off without Molly Maid’s strategic support and expert guidance.
Leading the industry by putting franchisees first
These two innovations—branded product sales and operational cost improvements—are just the latest examples of Molly Maid’s unwavering commitment to Franchisee success. And it’s not just lip service. The brand has earned five consecutive 5-Star Franchisee Satisfaction Awards and leapt into the top 10 in the Elite Franchise rankings in 2024 at the 8th position – making it once again the highest ranked domestic cleaning Franchise in the United Kingdom.
“Molly Maid has always been about more than just cleaning homes,” Watson says. “It’s about helping people build businesses they’re proud of—businesses that grow, adapt, and thrive.”
In a crowded marketplace, Molly Maid continues to lead because it never stops evolving. While other brands react, Molly Maid anticipates. And most importantly, it listens—to its customers, to the market, and to the needs of the people who power the business every day: its Franchisees.
For entrepreneurs looking to join a franchise with a proven system and a future-focused mindset, Molly Maid continues to be the clear choice. Because when the brand succeeds, everyone succeeds.
And that’s a clean result everyone can feel good about.
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