Molly Maid Franchise Owners Riding a Wave of Growth
Ask Jonathan Holden, COO of Molly Maid UK, what his key job at the UK’s number one cleaning franchise in the Elite 100 is, and he doesn’t hesitate, “Helping Franchisees to better manage and grow their business. It’s embedded in our culture and is the basis for everything that we do.” And with their eye-popping sales growth results it’s evident that this philosophy is working. Since December 2020 the company has been on a rocket ship of growth, having increased their average weekly turnover by an astounding 60%, with many Franchisees achieving even higher rates of growth
In 2024 the most well-known and highest ranked domestic cleaning Franchise in the Elite 100, recorded another year of record sales, led by their top growth Franchisees. The top 10 growth Franchisees in the company recorded sales growth of just over £75,000 in the year (a 15% increase over 2023) with their top sales growth Franchisee achieving sales growth of £119,000 (an impressive 26% increase).
It’s no surprise that with the combination of the most well-known brand in the industry, award winning business system and highest investment in marketing & advertising to help Franchisees grow their business, they continue to lead the way in the high growth domestic cleaning industry.
With the average annual turnover for their established Franchisees now standing at £343,400 and their top 10 at £682,300, the profit generated from a Molly Maid business has never been greater. As well as supporting Franchisees to grow sales ensuring strong profits are achieved is essential to keeping franchisees motivated in our long-term partnership.
Of course, the imminent changes announced by the Government including the Employers National Insurance tax hikes arriving in April, will pose a risk to both profitability and productivity for many businesses. However, as Holden explains, “Just the same as coming out of COVID, we always find a strategy to make our business stronger when faced with unexpected factors in the external environment. We’ve had a laser like focus since the Government announcement ensuring we can guide franchisees through these April changes to protect their profitability and business value now and in the future. We’ve designed a strategy, having gained input from a group of franchisees, to first understand the impact of the change to our business, and together we’ve developed actions to implement in the first three months of the year to be ready and strengthen our business once again. This is exactly same proactive approach we took when we successfully navigated the challenges of COVID and as the performance results above testify, we have been extremely successful on the back of that, and this time will be no different.”
This high level of franchisee support has not gone unnoticed with Molly Maid recently securing their fifth consecutive Workbuzz Franchisee satisfaction award following independently gained feedback from their franchisees
For more information about new and resale opportunities at Molly Maid, contact Aaron Watson, Director of Franchise Development, by email awatson@mollymaid.co.uk or by phone 01628 583765.