MOLLY MAID, the UK’s leading professional domestic cleaning company, has returned from The British & International Franchise Exhibition having scooped the hotly contested title of ‘Best Website’ at the prestigious national Franchise Marketing Awards amongst fierce competition.
Judged by an independent panel of experts, The Franchise Marketing Awards 2012, showcases and recognises the industry’s most innovative and effective marketing campaigns in the industry. This year, MOLLY MAID was awarded the ‘Best Website’ Award in recognition of continuing to achieve impressive growth of the business through an effective consumer orientated website reflecting the professionalism of the brand.
Since the relaunch of the www.mollymaid.co.uk site last July, MOLLY MAID has not only successfully achieved its objective of increasing web initiated service enquiries by 25% and to increase weekly consumer sales, but has in fact exceeded all expectations with an increase in service enquiries rocketing to 38.6% translating to a 3% increase in Gross Network Weekly Sales.
Pam Bader OBE, Chief Executive of MOLLY MAID on receiving the Award says,
“We are delighted to have been presented with this Award. It is a true reflection of all the hard work that has gone into making our website as user friendly an experience for prospective customers as well as franchisees. We believe that if a customer finds our website intuitive, the more likely they are to purchase our service and revisit the website for information relating to domestic cleaning. With technology moving so quickly, we recognise that it is vital to harness it as effectively as possible. All our thanks to Franchise Marketing Awards. ”
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Notes to editors:
MOLLY MAID is one of the world’s largest professional domestic cleaning services, carrying out 1.8 million home cleans every year worldwide. Initially founded inCanadain 1979, MOLLY MAID currently trades inCanada,USA,Japan,Portugal, and theUK.
MOLLY MAID offers a 100 per cent guaranteed, flexible and affordable domestic cleaning service. Staff are fully insured, work in teams of two and arrive in MOLLY MAID branded cars, bringing with them all the necessary cleaning equipment and supplies.
MOLLY MAID came to the UK in 1984 and has grown from a standing start to 70 Franchise Owners nationwide and a current annual turnover of over £15