A £3 Billion plus Market
The domestic cleaning market is worth over £3 billion and growing fast. The market size was independently valued by insurer Direct Line (click here for a PDF of their assessment of the size of the domestic cleaning market) who calculated that 2 million homeowners rely on outside help for their house cleaning needs.
Among the reasons for the continued growth in the market;
- The increasing number of women working outside of the home who have less time to devote to household chores.
- A rise in disposable income amongst a large percentage of the population.
- A shift in priorities that places a greater emphasis on leisure and family enjoyment over domestic chores such as cleaning.
- A greater social acceptance of having someone else clean your home.
- An increase in the number of affluent retired people who would rather spend their time on more pleasurable pursuits.
It is easy to see why a time saving service such as domestic cleaning is an industry with an almost infinite capacity for growth.
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